Half of the Maybelline team worked on these question (Alyssa and Kristi) at the Fife Soccer Game together. Hope that is ok with you…
Trubey directs his article to Americans that own a TV. He states his challenge to the “98 percent of Americans who own at least one television”. He assumes that all of his audience owns a TV and watches a TV excessively in their homes.
He writes the article directing to TV turn off week which makes the reader more willing to be apart of the cause. It isn’t as difficult to turn off the TV for a week. The baby steps allow the reader to step back and see if they really do agree with Trubey’s opinions about the negative affects of TV and if they can take his “call to action”
By using a rhetorical question it makes the paragraph end more dramatically. He leaves the reader hanging, but only for a moment. He soon gets into the detail and by the end he has answered his own question. With the facts and the background we can see what we are up against, the big bad box sitting in our living room.
Trubey classifies the TV audience as passive and active watchers. He explains the advantages of the active watcher while scolding the passive watcher mindlessly clicking the remote. He gives the counter argument which explains the miniscule positives of tv The counter arguments takes the reader out of the one mindedness and gives them an open opinion without deterring them from their current feeling on the issue.
Throughout the article and in paragraph 6, Trubey does not tell the reader where his sources come from. He states the facts, but never gets around to telling the study. The audience will feel more secure with the study citation stated. We don’t know if he is making up lies or if it is a credible source.
The facts stated at the end make up for all the detail that he left out of the bulk of the article. He uses juxtaposition to compare the different facts. You never actually understand the good until you see the bad.
